dr. stephen coggeshall, lifelock's chief analytics and science officer, is here to explain how lifelock's proprietary technology is helping fight identity fraud. dr. coggeshall, thanks for being here. >> my pleasure. >> tell me about lifelocs proprietary technology. >> well, we do a variety of things. and what we do is really cool. we go to our more than a trillion data elements in our data bank. we'll look at all the other things it's connected to in the world, all the other applications we see, we look at what's going on at the address, has anybody else used that social security number, is there something strange about that e-mail? and we gather all that information together and put it through some pretty complicated mathematical formulas, and we come up wi a probability score, the likelihood that that's a fraud attempt. >> and then you alert me as a lifelock customer if you see something out of the ordinary? >> that's correct. if a member gets an alert, they have the opportunity to say, "oh, yeah, that's me." but if it's not them, if they're sitting home watching tv and they get one of

dr. stephen coggeshall, lifelock's chief analytics and science officer, is here to explain how lifelock's helping fight identity fraud. dr. coggeshall, thanks for being here. >> my pleasure. >> tell me about lifelock's proprietary technology. >> well, we do a variety of things. and what we do is really cool. we go to our more than a trillion data elements in our data bank. we'll look at all the other things it's connected to in the world, all the other applications we see, we look at what's going on at the address, has anybody else used that social security number, is there something strange about that e-mail? and we gather all that information together and put it through some pretty complicated mathematical formulas, and we come up with a probability score, the likelihood that that's a fraud attempt. >> and then you alert me as a lifelock customer if you see something out of the ordinary? >> that's correct. if a member gets an alert, they have the opportunity to say, "oh, yeah, that's me." but if it's not them, if they're sitting home watching tv and they get one of these alerts, they ca

dr. stephen coggeshall, lifelock's chief analytics and science officer, is here to explain how lifelock's prrietary technology is helping fight identity fraud. dr. coggeshall, thanks for being here. >> my pleasure. >> tell me about lifelock's proprietary technology. >> well, we do a variety of things. and what we do is really cool. we go to our more than a trillion data elements in our data bank. we'll look at all the other things it's connected to in the world, all the other applications we see, we look at what's going on at the address, has anybody else used that social security number, is there something strange about that e-mail? and we gather all that information together and put it through some pretty complicated mathematical formulas, and we come up with a probability score, the likelihood that that's a fraud attempt. >> and then you alert me as a something out of the ordinary? >> that's correct. if a member gets an alert, they have the opportunity to say, "oh, yeah, that's me." but if it's not them, if they're sitting home watching tv and they get one of these alerts, they can pre

dr. stephen coggeshall, lifelock's chief analytics and science officer, is here to explain how lifelock's proprietary technology is helping fight identity fraud. dr. coggeshall, thanks for being here. >> my pleasure. >> tell me about lifelock's proprietary technology. >> well, we do a variety of things. and what we do is really cool. we go to our more than a trillionata elements in our data bank. we'll look at all the other things it's connected to in the world, all the other applications we see, we look at what's going on at the address, has anybody else used that social security number, is there something strange about that e-mail? and we gather all that information together and put it through some pretty complicated mathematical formulas, and we come up with a probability score, the likelihood that that's a fraud attempt. >> and then you alert me as a lifelock customer if you see something out of the ordinary? >> that's correct. if a member gets an alert, they have the opportunity to say, "oh, yeah, that's me." but if it's not them, if they're sitting home watching tv and they get one

dr. stephen coggeshall, lifelock's chief analytics and science officer, is here to explain how lifelock's proprietary technology is helping fight identity fraud. dr. coggeshall, thanks for being here. >> my pleasure. >> tell me about lifelock's proprietary technology. >> well, we do a variety of things. and what we do is really cool. we go to our more than a trillion data elements in our data bank. we'll look at all the other things it's connected to in the world, all the other applications we see, we look at what's going on at the address, has anybody else used that social security number, is there something strange about that e-mail? and we gather all that information together and put it through some pretty complicated mathematical formulas, and we come up with a probability score, the likelihood that that's a fraud attempt. >> and then you alert me as a lifelock customer if you see something out of the ordinary? >> that's correct. if a member gets an alert, they have the opportunity to say, "oh, yeah, that's me." but if it's not them, if they're sitting home watching tv and they get on

dr. coggeshall, thanks for being here. >> my pleasure. >> tell me about lifelock's proprietary technology. >> well, we do a variety of things. and what we do is really cool. we go to our more than a trillion data elements in our data bank. things it's connected to in the world, all the other applications we see, we look at what's going on at the address, has anybody else used that social security number, is there e-mail? and we gather all that information together and put it through some pretty complicated mathematical formulas, and we come up with a probability score, the likelihood that that's a fraud attempt. >> and then you alert me as a lifelock customer if you see something out of the ordinary? >> that's correct. if a member gets an alert, they have the opportunity to say, "oh, yeah, that's me." but if it's not them, if they're sitting home watching tv and they get one of these alerts, they can press a button and contact lifelock, and we start the process of shutting that fraud attempt down. lifelock started from the very beginning specifically to protect our members from identity f