dr. crystal dilworth. now bigger and potentially more dangerous, that's the best way to describe what's happening the smoking alternative known as e-cigarettes, or vaping. >> it's an industry that seems to really be exploding i mean you're seeing it everywhere. and a part of me wonders if this might be because of some misinformation about vaping, that's my sense. >> and our dr. crystal dilworth, you have your phd in nicotine studies so we've asked you to keep a tab on this. there's a lot academic research that's being done on the safety of use of these devices, but it can't really keep up with a growing industry. >> i enjoy the taste of it and not get the harmful effects of what smoking does. >> call them vapers, or foggers or competitive cloud chasers... all are welcome at crystal vapor, one of thousands of vape shops across the country. since techknow first reported on the "vaping" phenomenon in 2013, the industry has taken off like wild fire. revenue is estimated to reach 3.5 billion dollars this year,