dr. steven h. dayan. dr. dayan recently conducted a study where women were ranked on whether they looked better with no makeup, their regular makeup, or bye bye foundation and it cosmetics. we had 27 women come into our office between the ages of 21 and 69. we told these women to wear your own makeup, make it like you're going out on a saturday night, look as best as you can. they came into our office and we took photographs of these women. so this is a patient who comes in wearing her own makeup. we have her take her makeup off and then we take a picture of her with no makeup. and then we take a picture of her with it cosmetics makeup. we asked over 300 reviewers, "how old do you think these women are?" it was surprising to find that when they wore their own makeup, they actually registered at 1.3 years older than their real age. and when they wore the it cosmetics brand, they looked almost 2.5 years younger. and patients in their 40s, 40s and above, when they were wearing it cosmetics makeup, they actually l