dr. decharms and his team are developing a new strategy called neuroimaging therapy that attempts to accomplish this task. decharms: neuroimaging therapy is the approach of measuring the brains activation in real time, live action, second by second, and presenting that information to a person, or a patient, so that they can try to learn how to control and understand their own brain activation. coyote: watching the brain activation allowed the researchers and the patients to gain insight into what mental strategies could be used by that individual to control their pain. decharms: while the patients are in the scanner they watch through goggles images, computer displays of their own brain activity, but we don't show it to them in a way that looks like a brain. we show it to them in video displays that look intuitively understandable. so for example, we may take brain region corresponding to pain and when the regions activity goes up we show a flame getting larger and larger in video. when the brain activation goes down we show the fire getting smaller again. the reason we do that is we want the p