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May 21, 2010
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dr. gilbert's work told the committee that dr. gilbert's aappropriate a legitimate starting point for a more in-depth inquiry into this problem. unfortunately, toyota appears to have been more interested in messaging than scientific inquiry. after the hearing toyota hired a public relations firm to advise the company on its public's response to lawsuits that it played a role in sudden unintended investigation and know that the pr firm, bsg, conducted a poll to learn mor about what toyota could do to repair damage to the company's image among educated consumers known as opinion elites. a presentation by benazen shows that among the key findings from the poll toyota learned the following, debunking cane gilbert's testimony will be critical for restoring confidence among elites and reassuring audiences that electronic throttle control is, in fact, not an issue. that's a document march 5th. we reviewed an updated bsg document showing that the results from another toyota poll to test some aggressive messages for possible use in future p
dr. gilbert's work told the committee that dr. gilbert's aappropriate a legitimate starting point for a more in-depth inquiry into this problem. unfortunately, toyota appears to have been more interested in messaging than scientific inquiry. after the hearing toyota hired a public relations firm to advise the company on its public's response to lawsuits that it played a role in sudden unintended investigation and know that the pr firm, bsg, conducted a poll to learn mor about what toyota could...
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May 21, 2010
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dr. gilbert's work told the committee that dr. lbert's aappropriate a legitimate starting point for a more in-depth inquiry into this problem. unfortunately, toyota appears to have been more interested in messaging than scientific inquiry. after the hearing toyota hired a public relations firm to advise the company on its public's response to lawsuits that it played a role in sudden unintended investigation and know that the pr firm, bsg, conducted a poll to learn more about what toyota could do to repair damage to the company's image among educated consumers known as opinion elites. a psentation by benazen shows that among the key findings from the poll toyota learned the following, debunking cane gilbert's testimony will be critical for restoring confidence among elites and reassuring audiences that electronic throttle control is, in fact, not an issue. that's a document march 5th. we reviewed an updated bsg document showing that the results from another toyota poll to test some aggressive messages for possible use in future publ
dr. gilbert's work told the committee that dr. lbert's aappropriate a legitimate starting point for a more in-depth inquiry into this problem. unfortunately, toyota appears to have been more interested in messaging than scientific inquiry. after the hearing toyota hired a public relations firm to advise the company on its public's response to lawsuits that it played a role in sudden unintended investigation and know that the pr firm, bsg, conducted a poll to learn more about what toyota could...
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May 21, 2010
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dr. gilbert outlined? i'll definitely have my staff and engineers get back to you after the hearing for i guess a more technical response. we're inviting dr. gilbert out to east liberty for him to replicate his test. we haven't had an answer in terms of what would be the real world situation to create this fault, but that is something we want to talk to dr. gilbert about. >> will in nhtsa evaluate that well? can we expect to see the results of that evaluation? >> it will all be made public and provided to the committee. >> in addition to meeting with dr. gilgilbert, who else are yo planning to meet? >> contacting exponent and having conversations with every expert working in this area. but we have not had a conversation with exponent as of this point. >> now, your contract with nhtsa, have any of the independent groups aed to meet with nhtsa? >> there have been numerous conversations with experts around the country. i'll be happy to get back on the record to tell you which conversations have happened. >> h
dr. gilbert outlined? i'll definitely have my staff and engineers get back to you after the hearing for i guess a more technical response. we're inviting dr. gilbert out to east liberty for him to replicate his test. we haven't had an answer in terms of what would be the real world situation to create this fault, but that is something we want to talk to dr. gilbert about. >> will in nhtsa evaluate that well? can we expect to see the results of that evaluation? >> it will all be made...
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May 22, 2010
05/10
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dr. tolbert,,sean gilbert -- dr. gilbert,,and abc. >> if it is not proprietary, can you give us an idea of he polling sample size? 1000.believed t wassaround%- i want o say it was not hundred 80, or nine and 90.. >> you would have no reason to doing a poll. >> correct. to is it unusual for your company to do polling related to othhr >> i think it is, but i think the abc news piece was very unusual as well. it was a clear ttack on the c't really cast doubt bout ellctrrnics throttle control -- and ii really cast doubt about electronic thrrttle control systtms. >> for you to make it public, and it was obviously in hh best interest not to go public, who ddd it? >> made what public? >> the pole. >> your ompany did not ? >> it was leaked?? >> i do not kkow. been done. >> quite frankly, the results of that the puulic did not care a lot about+ it. we did not end up doing anythhng . , ,> waa thattdecision made before you received that pole? >> that took place the vening3 when we found out hat abc was running that, exponent wor
dr. tolbert,,sean gilbert -- dr. gilbert,,and abc. >> if it is not proprietary, can you give us an idea of he polling sample size? 1000.believed t wassaround%- i want o say it was not hundred 80, or nine and 90.. >> you would have no reason to doing a poll. >> correct. to is it unusual for your company to do polling related to othhr >> i think it is, but i think the abc news piece was very unusual as well. it was a clear ttack on the c't really cast doubt bout...
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May 22, 2010
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dr. gilbert') work, told the committeeethat his wook was a leggtiiate starting point for a more in-depthn acceleration. unfortunately,,toyota appears to have een more interesttd in
dr. gilbert') work, told the committeeethat his wook was a leggtiiate starting point for a more in-depthn acceleration. unfortunately,,toyota appears to have een more interesttd in