dr. howard markel joins me now. ellogg name in american society is hopelessly associated with breakfast and breakfast foods, but even befe at, they had, especially john, had some very pioneering ideas about health way before their time. >> absolutel you know, dr. kellogg created the term that we would now calla well fes, so, he -- wellness, and he prescribed all sorts of healthy living practices with a notion it's far easier to prevent the disease than to treat it after the body is broken down. so he advised about good diets, grain and vegetable diets but no meat. he advised against nicotine or smoking of any kind, caffeine, alcohol, and he prescribed lotos xercise and fresh air when people were not doing that all. >> they created a sanitarium in battle creek, what was called a sanitary yum, and centered around what you referred to biologic living, a term that they coined. >> yes. what does that mean? that was the doctor's term for wellss and the thought that you took care of your boy. it came from some of his relig

dr. h markel, a medical historian at the university of michigan and regular columnist for the pps "newshour". dr. howardarkel joins me now. the kellogg nae in american society is hopelessly associated with breakfast and breakfast foods, but even before that, they had, escially john, had some very pioneering ideas about health way before their time. >>knbsolutely. yow, dr. kellogg created the term that we would now call ll fess, and, so, he -- wellness, and he prescribed al sorts of healthy living practices with a notion it's far easier to prevent the diease than to treat it after the body is broken down. so he advised aboutd diets, grain and vegetable diets but no meat. he advised against nicotine or smoking of any kind, caffeine, alcohol, and he prescribed lotsn of exercis fresh air when people were not doing that at all. >> they created a sanitarium in battle cre, what was called a sanitary yum, and centered around what you referred to as ologic living, a term that they coined. >> yes. what does that mean? w th the doctor's term for wellness and the thought body.you took care of you it came from some