dr. jeff rice, ceo of health care blue book. remember that name. and doug hersh. jeff, i want to start with you. we want to talk about rising health care costs and what americans can do about it. tell us why costs are rising so much and so

dr. jeff rice, ceo of health care blue book. remember that name. and doug hersh. americans can do about it. tell us why costs are rising so much and so

dr. jeff rice, ceo of health care blue book. remember that name. and doug hersh. jeff, i want to start with you. we want to talk about rising health care costs and what americans can do about it. tell us why costs are rising so much and so fast. it doesn't matter whether you're going to the hospital, the pharmacy, you're seeing rising prices. >> yeah. prices have been rising dramatically for many, many years. we don't see an end to that. most patients have insurance traditionally. they haven't been exposed to the full price of care. just a fraction of what it actually costs. providers keep raising the costs and passing it on to the employers. the patients have to know it hits their pocketbook. it pays for them to shop around. you can get a good price in health care. not everyone charges a whole lot. you have to shop around. gerri: of course. we've talked about bending the cost curve. i think it's been bent by breaking our wallet. it's really tragic. i want to talk about good rx here for a second because this is an exciting new proposition for folks out there. tell

dr. jeff rice, ceo of health care blue book. remember that name. and doug hersh. o start with you. we want to talk about rising health care costs and what americans can do about it. tell us why costs are rising so much and so