dr. joel cohen to explain how it works. >> topical formulations that are applied to the skin to improve texture it's important that you have adequate amount of material that's applied to the skin to do something, so having a delivery system that incorporates a microsponge delayed delivery system, where some amount of product is delivered, and then through that sponge and the absorption of that sponge, you get additional amount of product that is delivered over a period of time. it is much more effective for patients, and that's what this product can do. >> and with all the science behind natural advantage, the results are truly amazing. it's real science that gives you natural beauty. in a clinical study, within eight weeks 100% of women saw a reduction in the appearance of fine lines and wrinkles, a decrease in the appearance of pore size, and a decrease in the appearance of skin blotchiness. and we're not talking minimal results here. uneven skin tone was improved by an incredible 70%, and the appearance of visible lines and wrinkles was decreased by 50%. that's like seeing half your wrinkles