dr. kaplin, is it made more possible to say do everything to help my father, brother, cousin, aunt? because in most cases we don't pay for it personally. >> absolutely, yes. if you had bigger co-pays when doctors said treatment was few file, if you had come out of your own pocket, the costs of those icu care beds, you'd find more reluctance to spend the college tuition on 89-year-old grandpa that has had four heart attacks and the basically the doctors are saying just can't live very much longer. that said, it's also the case that we are a society that has very am bif lent attitudes by it. we want to trust them and hope there's a breakthrough you can do everything. the best play to be resuscitated if you die from cardiac arrest is on television. we did a study here. about 90% of people did better. in reality, in a hospital when a heart stops, 6%. >> how do we find that sweet spot, wendy patrick, between doing as some people say everything possible, and yet when you ask them about their own wishes, they say, oh, no heroic measures? we seem to be as dr. kaplin suggests more than a lit