dr. kavita p atel of the brookings institution a and michael weinberg from the san francisco bay customers. in those states where there has been open hostilities towards the affordable care act versus those states who have worked to get enrolled. >> the data collected prior to the opening of the marketplace, i can't say what happened since that time, but prior to that time most of the differences we saw had to do with individual characteristics like their income, their education levels and gender. >> is it fair to say that people who are hardest to reach with healthcare messages with public service announcements, with the kind of messaging that tries to urge people the risk. >> the people who lest informed by the policy are similar to the group of people who is least informed about health insurance in general and they have the least amount of information about a wide variety of other topics, yes, they're the hardest to reach with better information. >> and probably also a group that is likely to suffer from high rates of uninsurance and under insurance, and have the least leeway when it co