dr. karen lu is an expert in this field at m.d. anderson cancer center; and dr.ela marshall is an advisor to the black women's health imperative. she is in private practice in maryland. dr. lu, now that we've set the table a little bit, let's add a little context to this. in relation to other cancers, how prevalent are these? >> so all together, as you said, almost 100,000 women this year will be diagnosed with a gynecologic cancer. and importantly, with uterine cancer, it's on the rise. >> sreenivasan: and put that in perspective. compared to--, you know, there's a horrible reality in the cancer marketplace that some cancers get more attention than others, and the more attention they get, the more research funding they get as well. so how do these cancers compete and fair when we think about all the other cancers out there? >> there definitely is less attention, even though there's such a high number of women with these cancers. and i think the breast cancer community has done a fantastic job about demystifying and being open about talking about breast cancer, a