lustig: sure, all the time. but it's the truth. >> gupta: dr. lustig is a pediatric endocrinologist at the university of california, san francisco, and a pioneer in what is becoming a war against sugar. >> lustig: deep breaths. >> gupta: motivated by his own patients-- too many sick and obese children-- dr. lustig has concluded that sugar, more than any other substance, is to blame. what are all these various diseases that you say are linked to sugar? >> lustig: obesity, type ii diabetes, hypertension, and heart disease itself. >> gupta: lustig says the american lifestyle is killing us. and most of it, you say, is preventable? >> lustig: 75% of it is preventable. >> gupta: while dr. lustig has published a dozen scientific articles on the evils of sugar, it was his lecture on youtube, called "sugar: the bitter truth," that brought his message to the masses. >> lustig: i'm standing here today to recruit you in the war against bad food. >> gupta: by "bad food," dr. lustig means the obvious things such as table sugar, honey, syrup, sugary drinks, an