dr. paul nussbaum. [applause] our like to ask each author to spend a few minutes to share their insight and their perspective that i will ask general and specific questions. then opened your questions. >> i can tell you where my story begins at this fannie contest united states memory contest. i witnessed these people memorizing poems, random numbers, names of strangers strangers, it seemed unbelievable. what they're redoing was not the result of the innate talent but training using ancient techniques invented 2500 years ago increase. the same techniques cicero used to member raised speeches and books. i was fascinating fascinated. then i spend one year trying to train my memory of their race to remember better buy it understand how it works. that is a story i tell and "moonwalking with einstein". >> wish it was more positive knowing how to turn your brain off but the conclusion is you cannot avoid it. [laughter] it is part of the human condition. writing the book has it made me less an unalloyed? and n