hard to get a pass and i did not succeed in richmond but i think richmond deserves a lot of credit, dr. riter man deserves a lot of credit. sometimes when you go first, you don't always prevail but you lay down the groundwork for other people to come after and succeed which i think we will did here. we are seeing already as occurs everywhere that this proposal comes up, a strong reaction from the beverage industry. we already see and have heard about paid operatives from the american beverages in san francisco and sometimes misinformation in our community. we know that you can have as many operatives as you want but in the end what we have to do is pretty straight forward is put out the facts and the science. the facts and the science around sugary beverages are straight forward and compelling. we know that we've had an explosion in diabetes, obesity and other health ailments related to sugary beverages. we know that in percentage of calories in our diet in terms of beverages has exploded just in terms of proportion of calories from sugar. the contribution to sugary beverages is almost half.