dr. rogers is a hero of mine both politically. i hope we can get into that and financially. dr. , welcome back to "mad money." >> thank you very much. >> everybody's been making their earnings by firing people, bottom line stuff, top line bad, how could your top line be the best i've ever seen your company have? >> the underlying technology under all those different products you mentioned is actually one technology which is only got about ten chips and it's called pesok, programmable system on chips, you'll never hear of it in the outside world. but what happens is when you have a programmable platform like that, you can map it on to, for example, you can make the interface for an iphone like cell phone interface, you can put in a baby monitoring device, it's in literally italian coffee machines and automated baby strollers, powered electric-powered baby strollers. the secret is to be able to in one software program a chip you made years ago and be in a market as opposed to going through a one-year design cycle. >> is this something. one of the things i love about your company, y