dr. sally satel. >> guest: i hope she is seeing an a an expert. hold accountable a young man like that is not the same way you would approach the child out the disorder. that is true. but i have no reason to think some sort of consequences would be relevant. ideally you would try to focus on the rewards as opposed to punishment. so to reward them out of negative behavior versus punish him for committing it. i am sure there are behavior strategy that could help your sister use in terms of modifying his behavior. >> host: "brainwashed: the seductive appeal of mindless neuroscience" is the name of the book. dr. sally satel. electrlecture at yale. thank you for being on the program. this is the live coverage of the 14th national book convention. several more hours of call-ins and events. and after that we will have a civil rights call-in round table. we will have the carwhisle groups who is one of the sponsors of the national book festival and then mor call-ins. richard mow is going to be talking and his book is about the election of 1940 and the poli