dr. sanjay gupta that in the 80s when i was in congress, it took 3 or 4 attempts to pass a bill in the house and the senate that prohibited smoking on international flights, we didn't dare take on domestic flights, and we lost it 4 times in a row. they have a right to lobby, that is legitimate, but it shows you how attitudes in public education have changed over the years to the point where we can regulate nicotine and tobacco frontally by the government. is a huge achievement because it is health problems. >> we talk about preventable health problems all the time. $100 billion a year going to treat tobacco related illness. when you think about something like this happening, so many smokers begin early in life, before the age of 19 and continue smoking into adulthood. when you decrease the amount of advertising geared towards kids, doesn't make a difference. is this going to have an impact? >> absolutely. the reduction in cigarette smoking over the last decade has been a victory for public health prevention strategies. i only wish we had as a fact of a strategy for the rest of substance abus