dr. schiller is with the board of directors of baseball.oming up, i will speak with an artist that has no trouble to such brands as linked in, red bull, and perrier. he is helping other artists sell out as well. you will find out why. >> calling someone a cell is usually not a compliment. they're coming together for an event that is called sellout and joining me now is steve wasterval, the creator of worstofall designed. tell people, what is this event? what is going on here with brands and artists? >> well, sellout is an event that is ongoing, it is putting together emerging artists with brands. >> in what way? it is one thing to say, antiwar hall made brands they miss with a campbells sued can't but what is going on here? >> we are branding company. i am also an artist. some of the artists inspired by this. they want to go involved. >> do you remember the absolut vodka campaigns that feature the artist's the absolut vodka bottle? does it go in that same kind of thread? >> it is mutually beneficial for artists and brands that has they're a