dr. sebagh through meaningful beauty. >> the secret to meaningful beauty advanced, is dr. sebagh's groundbreaking serums, featuring a rare melon enzyme discovered by scientists in the south of france. >> this melon produces a large quantity of an antioxidant enzyme called sod. the enzyme keeps this unique melon from decaying, and in the skin, helps to prevent cells from aging as fast as they normally would. >> what's unique with meaningful beauty is we use these very powerful super antioxidants, and we are one of the first in america to use it in the skincare. ♪ >> i talk to a lot of people about a lot of different skincare, and when i see meaningful beauty, people say, what is it about that secret melon, that antioxidant. i think of it as the magic melon at the core of this story. >> meaningful beauty is based around the special melon that is grown only in the south of france. it has this very special and very potent antioxidant. in the beginning, if you put it next to a regular melon, you wouldn't see that much difference, but over time, this melon doesn't decay as fast.