dr. tom friedman who heads the centers for disease control and i want to thank the individuals who are here, some of whom you're going to hear from the former smokers, whose real life story inspires this effort and outrage. we're here today to announce the latest step this administration is taking in our fight against the number one cause of preventable death in america. we have a new ad campaign that we're launching that will feature some of the most moving and attention grabbing stories about smoking's devastating effects. these stories really haven't ever been seen in popular media. and we expect it will lead to more than half a million smokers seeking out the resources they need to quit. now, when we look back on just a few decades to the days of smoking on airplanes and elevators, it can be easy to focus on how far we've come since then. it can be easy to be lulled into a sense of complacency and start to think tobacco use is a problem that will go away on its own. but unfortunately we know better. and the numbers actually tell a very different story. tobacco in this country continues