dr. vedder raced. it's an issue that i hear from parents and students and -- we're going to get to a point where if the rate of increase of what it costs to get a college education keeps going up at that rate, no matter what we invest, the fed call government, if we're thinking that we're going to be able to help, you know the debt burden of someone like ms. jones, then if it's going up higher than -- you know, i don't know. it may not be going up higher than health care. this is a big issue in terms of how high it's going. how do we get at that issue? and if we're going -- with your investment, how do we get to more accountability for these institutions to actually have to really be market based, think innovatively and deliver quality education at a more reasonable price. because to me, this is a big issue that's just going to hit us all no matter what we do here. >> so i completely agree, the rising college cost is an american tragedy. and we should do everything we can to make sure that those people