i think that's what dr. wen, myself, dr. drew pinski is here, we learned that there was no perceived harm. insurance companies loved it, it was cheaper to get a pill than do physical therapy and other things. pharmaceutical companies liked it, they're selling more pills, and they bought into this. much of the blame is on our shoulders. >> talking about limits. meet somebody else for whom at one point there were no limits. ray lucas is a former quarterback taking up to 1400 opioid pills a month. is that right? >> that's correct. started from a football injury, didn't have insurance. 300 turns into 600. before i knew it, 1400 pills a month, doing tv, doing the jets stuff. i was a functioning addict. >> you could function. >> day before i went on tv, i would stop taking the pills. do the show. as soon as the producer said five, four, the pain would rush back. i would go downstairs, take 15 pills right away. before i got in the truck to go home. i only live in jersey, coming from new york, i would take 15 more. at my worst, i ha