dr. wender, thank you for joining us. when we come back, after a quick break, we will continue our conversation about cvs's decision on tobacco and try to understand the public health and branding business decision that's go into stopping a product. >> welcome back to "inside story." i'm ray suarez. cvs just announced it will phase out the sale of tobacco products. it will cost the company $1.2 billion in annual revenue, but what does the decision mean in the fight against smoke something the nation's health? dr. steven schroeder in san francisco joins us in washington. he's the director of the smoking cessation leadership center. from chicago, morning star equity research, where he focuses on the healthcare services industry. and the president and ceo of the robert wood johnson foundation, joins us here in washington. dr. schroeder, is this a symbolic move or one that results in the end of the process with fewer people smoking cigarettes and. >> it's clearly an important symbol. but my hope as said by dr. winder, is that