. >> reporter: draeger showed us this book of all the things colleges and universities have to disclose to potential students. while a lot of this information explains what college will cost. consultant mark schneider says that's only half of what families should know. >> the information about wages, which is for me is the ultimate validation of the value of the degree, which is the ultimate consumer information that students need before making these decisions is not in that giant fat book. >> reporter: schneider works with six states to link up college graduation information with government wage and employment data. the goal is to find the job and income prospects of each degree at each school in the state. he says this research is possible in many states across the country...but right now, it's just not happening on a large scale. >> the level of data that citizens need, that parents need, that students need, that taxpayers need, that everybody needs, is what happens to a student graduating from a particular program from a particular university, because that's where we have so much va