david maxwell has seen the growth over the past decade as president of drake university in des moines. >> des moines is a wonderful combination of a mid-sized city that still behaves like a small town in all the best senses of the word. >> tom: iowa's financial services industry has grown almost 90% in the past decade. it's the second largest contributor to the state's economy after manufacturing; agriculture is fifth. there's a lot of optimism here for the local economy, thanks to financial services like annuities and insurance. the unemployment rate in des moines is 6.5%. if this trend continues, one enviable challenge some state officials are talking about is having enough people to work. >> really, we're going to have to grow our population to take care of some of the demands that we see in the pipeline. >> tom: debi durham's job is to attract new businesses to the state and get existing companies to hire. >> the jobs are not as numerous, i mean, they're not big employment numbers we're seeing. the jobs that are being created are wealth-creating jobs. they're paying more than a li

bachmann is at drake university. she spent a lot of time talking about crony capitalism. she took on rick perry accusing him of crony capitalism. she is suggesting today that newt gingrich is guilty of that because of that lobbying relationship. gingrich is getting his moment in the sun. sometimes you get a little sunburn. he thinks if he can weather it he could be peak being at the right time if he can sustain it. jenna: you said more numbers and surveys than any other election. how do you keep track of all this stuff? do you have a cheat cheat, write he it on your hand, flash cards, what do you do? >> reporter: the truth of the matter is, jenna nothing sufficess watching the polls as to listen to voters in iowa, and south carolina. we are already seeing a lot of questions and misgivings about herman cain and mitt romney and newt gingrich. all of this goes in cycles. the question is whether or not in another three and a half, hour weeks when we get into the real holiday season whether or not mitt romney is still in the mid 20s. anybody who crests that 20% mark is getting