also introduced our first licensed product in the fourth quarter of 2008 with a license from dreamworks animation. currently seeking $2 million in capital to expand our distribution, ramp up marketing efforts and secure licenses. we perceived an roi of over 50% annual. >> nice job. i love kids who would love the sneakers. let's get to our panel and see if they would give you the money you need to grow your business. paul, what did you think? >> i thought the pitch was great. i really think the product is very interesting. this is a trendy product or if it could be a trendy product, it would be great. i would like to bounce this off my team of experts which is my four little kids. if they love this, then i think you might have something. >> he gave you everything you needed in the quick pitch. >> the one thing missing. i would like to see how you plan on getting to your five-year point. >> i agree with the same thing. you presented with a lot of enthusiasm and gave me all the information i needed to know. where you are, where you want to be and what the money is being used for. at the end, tell me

as star trek which came out of the quarter as well as the dvd that we're distributing for dreamworks animation for "aliens versus monsters." so we feel very good about the second half and beyond for the studio which has a strategy built on a lot of great strong franchises like star trek and many more. >> it sounds like you could have a better second half. you certainly have it set up. >> certainly the studio is set up very well for the second half just because of the rolling through of these pictures through the window. >> real quick on this new pay channel, epic, compete with hbo and showtime. why launch this channel now? >> well, we had the opportunity to start with a blank slate, a true multiplatform offering on air, on vod, online, and on mobile with this verizon deal. it's a great way to utilize the film for the pay window from paramount and our partners at mgm and lion's gate. first deal being launch inside october. it will be a great new asset for us. >> how is the consumer doing? dvd sales? >> still soft but there's a disparity between the big titles like "transformers" and the smaller

the one company i do like is dreamworks animation. there you've got a multiyear story where they're expanding their film slate and expanding television business, benefitting from the rollout of 3-d into theaters, and i think there is a tech lar earnings growth story. >> but with all of the concerns about the economy and sort of the pessimism that you're feeling right now, doug, about the sector, would you say that there is some buying opportunity in that some of these companies have been devalued so much that they're starting to look cheap, or no? >> well, they have been devalued, but on the other hand, some of these companies are trading at two times what they were trading three months ago. so there has been a big rally in the group on the recognition that their businesses weren't going to zero. and i think in large part, the stock prices probably correctly reflect the outlook for the next 12 months. >> okay. i'm sorry, guys. i'm out of time, so i have to leave it there. it was a pleasure talking to both of you, david and doug. >> th

dreamworks animation is another company we're recommending. they have zero revenue from advertising. they have three movies coming out next year. they are diversifying their revenue streams into television and also on broadway shows. so we like that. and if you get really lucky at some point in the future, this is a company -- it's small enough where it could potentially be sold. disney is a fantastic company. probably the highest-quality name in the group. great brands. fantastic management. very good financial discipline. excellent -- you know, the way they look at the world, i think, is so admirable. our issue with disney really is that their businesses are lagging businesses, lagging to the economy. and so they -- they went down after the recession started. >> right. >> and their businesses typically come back later. news corp, they have great management, great operations, but, you know, they have a lot of traditional media businesses. so we really don't expect a big pickup until they get through the next few quarters. >> all right. we wil

dreamworks animation is one rumored acquisition. and twitter's ceo evan williams is a newcomer to the sun valley scene this year. the media conglomerates have low valuations and little access to debt to bid on media sites that don't yet have huge revenue streams. still, start-ups have reason to be optimistic. just this week, barry jewelers iec paid millions on netescape media and a new vc found by barry diller was announced. looped is a map-based social network that lets you keep track of your friends on the go as well as zynga, which is a facebook applications developer. trish, the ceo of social networking site bing told me yesterday that in the social networking world, there is really no sense of a recession. business is booming. back to you. >> julia boorstin, thank you so much. a beautiful shot behind julia. much more from sun valley coming up today on cnbc. erin burnett is there, anchoring a special edition of "street signs" for you. she's kicking it off with two big, exclusive interviews. she's got american express's ceo along

. >> dreamworks animation second quarter profits fell, but still beat expectations. dreamworks expects third quarter results to be driven primarily by dvd sales of monster versus aliens which goes on sale in september. dreamworks shares rose to $29.50 after hours. christine. more news, videos, blogs, anything moving markets today, you know where place to find them apart from "worldwide exchange," cnbc.com. >>> coming up, we're going to stress test the earnings season. but will the upward momentum continue? >> yeah and we'll check in with what's lamg on the currency markets. more after this. >>> on the currency markets today, we have seen the dollar having a bit of a reprieve from the appreciaty it's been under recently. dollar/yen, 94.66. euro/dollar, 1.4152. sterling/dollar is below 1.64. and the dollar/swiss franc, 1.0756. daragh maher is with us. are the correlations beginning to breakdown? >> yeah, a little weaker. and i guess in a way what the market was hoping for was something big yesterday. as you know, the dollar index, people have been looking at the year lo