chief investment strategist out drexel morgan. >>> up next, an honest assessment of a multi million dollar idea but first a look at commodities, currencies and treasuries. . >>> it's jobs friday and that brings us to a bright idea. the entrepreneurs with honest tea, made with real tea and less sweetener. coca-cola bight it for a price reported to be above 1 $00 million dollars. >> given the thinks, you would think this is a recipe for disaster. >> reporter: he and his former student seth gold man have been telling the story of honest tea. >> a simple idea, tea that takes like tea as opposed to liquid candy. we had no preexisting knowledge of beverage industry. as we all know, it's a brutal industry and grew it from thermiss to a snapple bottle. >> reporter: it spent six weeks as a new york times best seller like the less sweet drinks, it's different. >> just as the beverage industry didn't need another beverage, the business world or book shelf didn't need another business book. >> reporter: a couple years ago goldman noticed one of his sons was hooked on comic books. >> i said don't read