drybar had already opened and was seeing great success. >> we also looked and knew that drybar was such success that they had this really affordable luxury of getting your hair blown out. ♪ >> so when a location right next to drybar opened up, they thought it was meant to be. >> serendipitous, yes. >> it was a sign. >> when alli webb started drybar the first person she had to educate on the potential demands was her brother. >> i went to my brother, who is my business partner and now our ceo and i said i think if we opened up a place and all we did were blowouts, i think that would be amazing. of course he looked at me like i had six heads. >> unlike the women of blushington, alli had already started getting people to think of a blow dry as something they needed to do. she was a stay at home mom with two kids and a desire to get out of the house and talk to grown-ups again. >> i started this mobile business. i was running around town to my friends and mommy friends and just doing blowouts. that got so popular that led me to okay, i think i'm on to something. >> both alli and stephi and