children and their familie in the earliest years, 0 to but without takingoney fr other programs or from ducationprop 10 created a 5 cent per pack tobacco taxand other tobacco products are taxed as well to create what bga as about a $700 million a year funding stream for the purpose of supporting and providing resources for education and outreach to parents and young children. and so since tt time -- and we also prop 10 is al mandated to focus on smoking cessation. the good newss that weave suceded in, you know, smoking cessation, but the bad news is -- not bad news but the revenues from prop 10ave declined so it begans a $700 million a year proposition and down t just under 500 million >> do more with less. >> fewer people are smoking but you'r absolutely right. have to do me with less. >> we have areat mpaign going on right now. i want to talk about brain search forery young children. ow is first five california talking about ths? >> you just heard from mark thompson, it's a very complex iss but very important. so the purpose of our campaign which is called talk, read, sing is to take this -- t