we followed his journey on the dukan diet.but when we returned, the pounds were starting to pack back on. >> 233. one pound away. one. >> reporter: kalia moss went on the best-selling rehab diet in 2012. >> so hungry. >> reporter: and similarly, in the long run, she wasn't able to keep the weight off. >> i was able to keep it off for a little bit. and i gained it back and a little bit more. >> reporter: turns out, they're among the 85% of dieters who fail. recent studies say it's a matter of biology. >> your body starts to create hormones that make you feel hungrier. the brain responds more to food cues, telling you to eat those foods. >> reporter: but there is an elite group. people who have beaten the odds. they're called superdieters. they've not only lost weight. they've kept it off for years. more than 10,000 of them are being tracked in a database by the national weight control registry. >> we've been able to study these individuals carefully and find out what strategies have been related to their success. >> reporter: t