so dumb starbucks, it was a thing i was doing for the show.. that's not even i think the most inventive thing we do on the show. >> jimmy: you do do some inventive things. >> yes, i help these real businesses with ideas. the key is to try to solve a problem that, you know, maybe they haven't thought of to solve yet. >> jimmy: like what sorts of problems? >> all right, so on the show this season, i help a party planner. so what's -- when you're manning a party, what's the biggest problem you encounter or stress? >> jimmy: who to invite. >> right, who to invite to the party. there are some people that you probably don't want to come to your party, but you don't want them to know that they didn't invite you, because if you don't invite them and you see them later, they might say hey, you had a party and you didn't invite me. but you also don't want them there at the same time pause you have one of those relationships where you just like them, you just don't want them to know that you don't like them. that's relatable, right? >> jimmy: i think so.