dunelm are older workers, those over50. it's dunelm are older workers, those over 50.roup, targeting them on facebook and injob centres. it appears to be working. the retailer is growing and opening new stores, a rare achievement. we have a flexible approach to shifts. i've had colleagues chat to me and they will say, i'm retiring, and we will say, we really don't want you to retire, have you considered staying on in a seasonal contract so that you can just come in four less weeks of year but it still keeps you connected?- but it still keeps you connected? . " ' connected? there are 11.1 million economically - connected? there are 11.1. million economically active over 50s in the uk economy, actively working or looking for actively working or looking for a job. that's up 320,000 in the last five years since before the pandemic but there is 1a.8 million economically inactive workers over 50, that's up 1 million in the last five years. getting some of those back to work would be a big boost for the uk economy. with so many workers cut, many have challenges getting back i

dunelm are older workers, those over50. it's dunelm are older workers, those over 50.it this age group, targeted them on facebook and job centres. it appears to be working, the retailer is growing and opening new stores — a rare achievement. new stores - a rare achievement.- new stores - a rare achievement. ~ . ., , achievement. we have a very flexible approach _ achievement. we have a very flexible approach to - achievement. we have a very flexible approach to different| flexible approach to different types of shifts. i have had colleagues chat to me in stores or in here and they're — i'm retiring. i go — we really don't want you to retire, have you considered staying on in a seasonal contract so that, you know, you canjust come in for less weeks of the year but still keeps you connect there are 11.1 million _ are 11.1 million economically—active over 50s in the uk economy — that's either in a job or actively looking for. that's up 320,000 in the last five years since before the pandemic. but there's 14.8 million economically enactive workers over 50 and that's up a m

a quarter of the entire workforce at dunelm are older workers. those over 50.rgeting them on facebook and jobcentres. it appears to be working — the retailer is growing and opening new stores, a rare achievement. we have a very flexible approach to different types of shifts. i've had colleagues chat to me in stores or in here and they'll go, "i'm retiring." i'll go, "we really don't want you to retire. "have you considered staying on in a seasonal contract so that, you know, you canjust come in for less weeks of the year but it still keeps you connected?" there are 11.1 million economically active over—50s in the uk economy — that's either in a job or actively looking for. that's up 320,000 in the last five years since before the pandemic. but there's ia.8 million economically enactive workers over 50 and that's up a million in the last five years. getting some of those back to work would be a big boost to the uk economy. with so many workers cut, many have challenges getting back in. we often talk about this cohort of people as being the sandwich generation, s

but the skills of older workers are something the uk's biggest homeware retailer, dunelm, wants in itsg has the story. workers, the fabric of the economy. here at dunellen's made to order curtain factory in leicester, over half the team is over 50. a seamless blend of youth and experience. 68 next month. 65 in about four weeks — 68 next month. 65 in about four weeks. ~ ., , ., weeks. with no sign of retirement, _ weeks. with no sign of retirement, allie - weeks. with no sign of retirement, allie and l weeks. with no sign of. retirement, allie and max weeks. with no sign of - retirement, allie and max want to keep using a half century of learned skills.— learned skills. success of the factory would _ learned skills. success of the factory would be _ learned skills. success of the factory would be having - learned skills. success of the factory would be having a - learned skills. success of the i factory would be having a good a -e factory would be having a good age range met and i think you need — age range met and i think you need that— age range met and i think you need that mix, we c