make up fake names, bo dunwoody which would be my porn name, apparently.>> drum roll -- >> -- is a restaurant in washington, d.c., rose's luxury. >> i said where? >> bearic's row. it used to be a rough neighborhood, up and coming. they do the most amazing fried chicken. boneless fried chicken.line starts at 5:30 in the afternoon. >> no reservations. >> no reservations. >> did you wait in line? >> yeah i got there -- i was going to have a drink at the bar next door. i got there at 5:00 and i thought, well, i'm not having that drink because there's a line of 20 outside. you can get in. the game-changer is the hospitality side of it. we got away from it and it became all about the chef. and they're in the business of making people happy. sometimes, they've forgotten that. >> especially rose's they do such a good job. the waiters and waitresses always give you a little something. they're remembering you. the waiter is telling you how to eat your dish. and then no no that's how the chef serves it. it got to be a little haughty like you were lucky to be there. >