we decided to launch duolingo in the year 2012.verybody that came here came because of the mission, or most everybody. they had offers from other companies that five years ago had much bigger names than us. somebody who doesn't have a bank account should be able to have access to all of our learning. we know if we charge people for our app we could be making more money. but we've decided no the to do that. instead we put an ad at the end of every lesson. we also allow people to really, really don't like ads you can pay to remove ads. the main thing we think about is how can we provide a better service to our users. so that's the conversations we have here every day is how can we teach better? we do look at other apps, for inspiration. but they're not direct competitors. for example we look at games for inspiration. we try to look up but not down. one of the big turning points for the company was when we hired our first manager. somebody who had actual management experience. we only had like 25 people or something. and it was almost

that we haven't done it as much i mean i think that that's one of the things that where we want duolingo to get better at teaching you the culture of also the countries when you travel i mean there's there's a lot there and the english would be bitching american culture or the british culture they are trying to you get to you get it would go into so that would be the idea and similarly when people are learning spanish there it's you know there is like twenty five different countries that speak spanish you would get to choose and we're starting to do that but we haven't quite done it i mean for example slang terms very very much between different countries and a lot of people really want to learn those so we're going to add that's not really there yet on the lingo but we're going to do that so you know you already mentioned that you think that the best the ways to have you know the best of the two worlds to come by teachers and the application in yourself benefited from having great teachers in life. change your ph d. under the guidance of professor many a little who later became you know

the man behind language learning app duolingo and why you should always be looking forward, not backwards here is trying to sell their products. so what better place to have an elevator pitch? the owner of a gadget company that helps you go to sleep will be in the hot seat today. let's grow fast and work smart, that's all coming up next on "your business." >>> "your business" i

that we haven't done it as much i mean i think that that's one of the things that where we want duolingo to get better at teaching you the culture of also the countries when you travel i mean there's there's a lot there and the english would be bitching american culture or the british culture are they trying to you get to you get it would get you so that would be the idea and similarly when people are learning spanish there it's you know there is like twenty five different countries that speaks spanish you would get to choose and we're starting to do that but we haven't quite done it i mean for example slang terms very very much between different countries and a lot of people really want to learn those so we're going to add that that's not really there yet on the lingo but we're going to do that so you know you already mentioned that you think that the best ways to have you know the best of the two worlds to come by teachers and the application in yourself benefited from having great teachers in life and. your ph d. under the guidance of professor manual glow who later became you know co