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let's check in with dustan mccoy, the ceo of the brunswick corporation. welcome to "mad money."ow are you? >> thank you for having me. >> i have to tell you it's funny. you're synonymous with everything i love. i love to bowl. i have your life fitness workout machines in my place and i have a boston whaler, and it's unbelievable. >> we love people like you. >> no, it is. i really don't think of them as brunswick. i think of them as the individual companies. is it just you have so many different labels under the roof of brunswick, do people really know it's all you? >> actually they don't. any time i meet people, hey, you're the bowling or the billiards guys and people don't know we're in the boating or the fitness business. >> when i bought it, i looked at the consumer reports, what was the best. what was unsinkable, it was you. i think a lot of your boat names, people aren't familiar with. they know them as the best of breed. >> that's right. and actually we do that on purpose because we want our brands to have their own identity in the marketplace. it's a very fragmented marke