. >> reporter: dwayne bryant hears this negativity on the field and on the court, not from the players or even coaches, but from parents. >> it's competitive sports in general. i've seen kids as young as 10, 9 years old that have these situations. >> reporter: bryant is the director of athletic and physical education for a school in maryland. bullying in youth sport it is a growing problem, especially with parents, likely because sports are becoming more competitive at younger ages. >> it's at high stakes. you're talking about parents in soccer and other sports where they invest a lot of money. they want their kid to get a scholarship, and that's competition with other kids. >> come on, you can be better than the other team. you're better than them. >> it doesn't make me feel good. >> this 9-year-old plays soccer. both of these girls witnessed other players' parents behaving badly on the field. >> it makes me feel a little bad about myself, because i try really hard to do my best. >> i think it's a horrible message. the parents are supposed to be models for the kids. raise kids with go