paul: so the onus is on the consumer to be hypervigilant, says dworsky.et, there's that unit price for everything, right? edgar: i don't know the statistics of usage of unit pricing. my sense is it's very low. paul: moreover, since the self-proclaimed mr. consumer -- edgar: where unit pricing doesn't help is when the individual product changes. so unless you've memorized that your keebler cookies were 14.3 cents an ounce and now it's 16.7 cents an ounce, is not going to help you. paul: i would i would be totally overmatched. edgar: i mean, it's bad enough that i try to counsel people, look at the items you buy all the time, look at the net weight, the net count, memorize it. and when you go back to the store, double check that it hasn't changed. how else are you going to, you know, make a choice intelligently if you don't know what it used to be? paul: yeah, but that's almost impossible. who's going to keep track of that? you are either a professional or a lunatic. edgar: a little bit of both. paul: meanwhile, for the rest of us, inflation at the store th