e. inebriated late at night. it had to make you feel good that your company delivered while your client was on the phone. >> and it still does make me feel good. tavis: [laughter] you mentioned earlier that you have a program that you used earlier about educating companies and and lightning them about this goal of making this work. if you tell of your competitors, everybody else your secrets -- >> co. coulter is one of those things that cannot be copied. we actually -- company culture is one of those things that cannot be copied. we actually invite people to go to our website and sign up right there and it will give you a zappos schabel and it tore. -- shovel and a tour. but in most cases it is not about copying our culture, because that is not what it is about. we have had those come through the zappos insight program, one that was refrigeration apparent -- repairs are in the field. -- refrigeration repairs out in the field. they went through the program and now they are much happier and their customers are much