. >> reporter: this is a little league game in eastchester, new york. but it could be anywhere u.s.a., anywhere where baseball is beloved. for the kids, it's a time to catch flyballs, field grounders, develop a swing and most of all, gain confidence. for their parents, however, it's time tpony up the cash. as it turns out, playing organized ball today requires more than a stick and a glove. >> when i was a kid we all basically chipped in for an aluminum bat that probably cost $80, black magic easton bat that we all used. today, an aluminum bat can run somewhere between $40 to $400. >> reporter: sporting goods stores like this one are benefiting from the rising costs of outfitting your little babe ruth. there is a dizzying selection of helmets, gloves and bats. but, they're not cheap. batting gloves: $20. batting helmets: $40. baseball pants $20, if you're lucky. and, don't forget protection, heart guard, mouth guard, sliding pants, etc. will run you at least another $100. >> now even coaches require kids to have more equipment to even practice. so, prac