eastman kodak does back down. the vow to implement a hiring and training program for black workers. other black residents around the country say maybe we can make man's of companies. as we approach 1970, activists have begun to tell companies you are not doing it right, you're damaging the environment, damaging people and communities. at the time ralph nader was in his mid-30's and he was targeting general motors in a specific way. he had bought general motors stock and he is saying that companies have too much power in your harming the environment and your consumers. it is at that time that the new york magazine commissions milton friedman to give his thoughts on the purpose of a corporation. is it to be good to workers, to make sure they are well paid, that they can pay mortgages, or is the purpose to make sure that the environment in which it works is safe and healthy, or is the purpose something else? i'm sure that the times knew what they were getting. friedman writes this out and says the purpose of a corporation is to make money. it's a business. why should a business take a