will not know you, some will not know you, they may have encountered your brand, seen you on tv, eatsenour food but not known. there are some marcus samuelsson stories to be told. let's start from the beginning. the most interesting thing to some people about you is your differentness, and your career took off in america. and now you are one the hottest chefs around. >> yes. i mean, i always say like any other swede with a name marcus samuelsson, i was born in ethiopia, and grew up in a small town gothemburg on the west coast of sweden. i went from one of the warmest places on earth to a cold place. but our household was filled with love. we were a regular family. besides the fact that my sisters and personalities were white, we were -- parents were white, we had a mixed family. aunty was jewish, cousins korean - we were a mixed family that, you know, do what a regular family does. >> in western sweden, doing what families do means fishing. >> absolutely. >> on my father's side they were professional fishermen. my uncle was still doing that full-time, and when school was out summer time