enterprise value, ebita. i really think this is a great value. >> let's talk about mike's bullish strategy. he's buying a call for novice investors this is about as simple as it gets but let's hit that playbook again for those new to the show. this is a bullish strategy where you buy the call you want the price to rise above the cost of the call. that's where you see the profits. however, anything below that level you see loss by expiration. with that said what's the trade? >> i want to buy the 75 strike call. it cost about a buck and a quarter. this is a little bit out of the money. why are you doing? the reason is this is a relatively low volatility stock but entering a high volatility period. september things move around a lot. i think i could see the market move around. i wanted to take advantage and lever that trade a little bit. that's why i am looking at an outright call purchase. the other thing here is, risking a relatively small amount of money. this is a way i could look to spread and i'm not riski