i can order paper towels on my amazon ecco. ho. does this tell us about apple's aspirations in retail? tim: no, i wouldn't read into it in that regard. what i would read into it is that apple is a company that deeply cares about music and wants to deliver a great audio experience from the home. we feel like we reinvented it in the portable player area, and we think we can reinvent it in the home as well. and we know that people want a speaker now to do more than that , and obviously we want a speaker to do more than that, and so we are sort of combining what has been thought of to be two distinctly different things until now. emily: how long have you been working on this? tim: multiple years. so, the underlying technology in here is something to behold and to get the experience that we wanted at the quality we wanted -- you know, like apple products in general take multiple years to do. starting from the core technology and then building up to the product. emily: you have people out there saying, finally, what took so long? tim: yo