echostar is hitting a 5 52-week high, it's up 1.5.v to your toaster, just about every appliance maker is getting more eco-friendly. while that may, of course, help the environment and bring down your electric bill, in some cases consumers are starting to notice a quality difference or a performance difference between these new green products and their predecessors. jeff flock is at an appliance store in new jersey with some insight on developing, i suppose, gap. jeff? [laughter] >> reporter: yeah, you know, liz, whether it's dishwashers that use a little bit less water or push for electric ranges like these new induction rangetops which are all the rage, apparently, theoretically replace the gas-fired ranges, or, you know, whatever it is, air conditioners, the hot water heaters, all of it is, you know, coming whether we like it or not. [laughter] and we've been talking all day to rich super who is the owner of abc discount appliances. [laughter] emphasis on the discount maybe. are people paying green for the green? >> they're buying g