. >> mark ecko, a designer and video game developer. this was part of a viral marketing campaign for a game called "getting up." >> it was to get people to talk about a game. and to author something that was culturally relevant. >> in the "the game" the main character uses graffiti to protest a corrupt and totalitarian authority making his creative team brainstormed for a stunt that would bring attention to the game. >> the symbol of air force one was so loaded and the absurdity of mean being able to hop a fence with a spray can is so absurd, we thought, we got to do this. >> ecko teamed up with advertising agency and creative shop to make it happen. >> the first thing was, we got to run to 747. >> he found a plane -- >> oh, my goodness. >> and painted it to look like air force one. >> we wanted to look as authentic as possible because that's what's going to get people to raise their eyebrows and say, really? is this real? the layout of the fence and where the plane would be in relation to the fence was very, very authentic. the hangar