. >> and treeing pre-eclampsia. . >> welcome back. it's 4:43 on your friday morning. netflix is raising prices, plus facebook is get nag emojis. >> -- getting into emojis. >> jill wagner joins us live with today's money watch. good morning, jill. >> good morning, chris and kathryn. it's the start of earnings season and so far, not so good. the first few companies to report their earnings have missed expectations including gap, especially the banana republic brand. made it clear banana republic's clothes don't fit well and aren't flattering enough given the prices. the dow posted its fifth straight day of gains, opening above the 17,000 mark this morning for the first time since august. the dow jumped 138 points yesterday. the nasdaq climbed 19. >>> netflix stock jumped after the company said it is raising the price of its most popular plan from $8.99 to $9.99 for new subscribers. it says it needs to cover the costs for creating its original shows and licensing fees. >>> it isn't exactly a dislike button, but facebook is adding six new buttons next to its "like" button