clean up their record in ethical conduct.the information turned up in a new report by the economist intelligence unitpart of the respected economist magazine.sara mosavi is research editor.first, give us more of the key findings of your study. > >absolutely. what the report was trying to do really was to try and assess the financial services industries record on ethical conduct and try to understand the importance and the role that knowledge of both the firm and the industry plays in the financial services industry. we had a number of interesting key findings. most interestingly, all financial services in our report have said that they're taking steps to improve their record on ethical conduct by taking steps such as raising awareness of the importance of ethical conduct or strengthening the system of evaluation of employees conduct within the firm. financial services executives certainly champion the importance of ethical conduct so they understand that it's something very important. it's something they aspire to. and they see it as something that can actually help risk proof the industry from the k

especially with the arab spring and what was particularly curious even funny to me is the economist intelligence unit beach is responsible for compiling these. democratic index particularly noted. as the country that made the greatest democratic advancements in two thousand and twelve which is a real joke to anyone who is even faintly familiar with the station in this country going back to that metaphor of beauty that we. discussed previously don't you think that democracy has become a bit a kid to beauty standards there's sort of a pressure on countries to look democratic to. look a certain way regardless of what their political how of our political system may be yes i think so i think where we're living in an age where despite the wealth of information we have like never before we live in a in an age of very narrow narrow expectations be that you know standards of beauty like you're saying or what democracy is it all has to do with measuring a very narrow set of data did you have elections have you centered the press things like that which are easily measurable perhaps but don't give a clear pictur