it is good that it is compostable, it is tox fick the material gets into the ocean or to the ecosysteecosystem. it takes a special kind of facility to really breakdown that material. i want to make sure we're being as considerate and smart about any kind of major implementation like this. and this would definitely be a big change. >> i want to make one note. we tried this at a festival we did and had about 6,000 people and incentivized people monetarily to purchase the clean canteen style glass and nobody bought it. we ended up with, i don't know -- i think we brought 3,000 and of the 3,000, we brought back 2,800 and even with the financial incentive, nobody did it. that is another consideration. and conceivably printed the name and the year of the event on it because it is like a souvenir cup, and you can't sell them the next year. that is another added cost we had to do and just eat 2,800 cups because we thought we could convince people to do it. >> how is this going to be enforced? a cup police? walking around? >> so i am not clear on if there will be actual inspectors, but right now enviro