amy: which brings us to ed bisch. i just showed that purdue pharma marketing video from 1998. was three years before eddie, your 18-year-old son, died in 2001. can you tell us eddie's story? >> yes. so eddie was in -- he was a high school senior, normal kid. the first time i heard the word "oxycontin," my son was in his bed, dead. that's the very first time i heard the word "oxycontin." ok? that was in february of 2001. in august of 2001 was the very first congressional hearing on oxycontin. i went to that hearing not really knowing, you know, purdue's story. and at that hearing, the congressman grilled the purdue exec, and he said -- well, this was in philadelphia and there was a pill mill doctor flooding philadelphia with pills. and he told the purdue exec, "you knew exactly, through ims data, how many pills this doctor was putting on the street. why didn't you contact authorities?" well, he started mumbling something. then his lawyer jumped in and he gave some legalese answer but not really a valid answer. and that's when i first started having a bad feeling. because up unti