i'm in an eddie bauer store in columbus, ohio.were buying this jacket online, i wouldn't know how warm it would keep me. they've created an icebox chilled to as little as 16 degrees so customers can try out their cold weather gear in cold weather, something they definitely can't do online. you guys are trying to turn shopping into almost entertainment, aren't you? >> yeah, we want it to be fun, we want people to relate with our guys in the store and let us help outfit you for your vufrnadventures. >> reporter: and in sephora, you can digitally try on makeup and eyelashes. you can test swings and clubs with virtual simulators. >> what retailers are looking four is for is to delight the customer. >> i want to play that golf game. that looks fun. >> it does look fun. we see black friday in the u.s. crazy. in the uk and canada, quite a contrast. this is how it looked like in london. >> one guy. >> one guy calmly walking in. >> yay! >> getting a laptop. how about the canadians. come on, people, you're at a best buy! there it! >>> this

i am at an eddie bauer store. they dropped the temperature to competitors.were buying this jacket online i would not know how warm it would keep me. 16y created an icebox at degrees so customers can try the cold weather gear in cold weather. something they cannot do online. you are trying to turn shopping into entertainment? >> we want it to be fun and engaging. we want customers to come in, engage with the guides in the store, and let us outfit you. digitally trying on eyelashes and lipstick. tga store has the with virtual golf course simulator's. >> what retailers are looking for is to delight the customer. megamerger disney is looking to buy 20th century fox were a whole lot of money. the deal is in negotiations, but the value would top $60 billion and could be announced as early as next week. it would include all of fox's movies and television assets , andding x-men, dead pool avatar. disney already owns pixar and the star wars universe. the holidays can be stressful, but there are things you can do to make it more enjoyable. experts recommend exercising

. >> anaheim an eddie bauer store in ohio.opped the heat to put the heat on their come pet toward. >> if write buying this jacket online i wouldn't know how warm it would keep me. >> they've put in an ice box to 16 degrees so customers can try out their cold weather gear in cold weather. something they can't do online. >> you are trying to turn shopping into almost entertainment. >> absolutely. w want it to be fun and engaging. we want people to engage with our guys in the store and let us help you outfit for your adventures. >> and at sephora, people can take classes, experiment with beauty products and even digitally try on lipstick and eyelashes. for golf fans, the pga tour super store has gone virtual. letting people try out their clubs and scores with sill lators. >> what people are looking for is to delight the customer. >>> definitely a battle with big bucks. >> $80 billion. a staggering number. if there is a game order your holiday list, here to show us what people want west love guests who bring their own props. if yo

i'm at an eddie bauer store in columbus, ohio and dropped the temperature to put heat on their onlinee i wouldn't really know how warm it would keep me. they've created an icebox chilled to as little as 16 degrees so customers can try out their cold weather gear in cold weather. brr. something they can't do online. you guys are trying to turn shopping into almost entertainment, aren't you. >> yeah, absolutely. we want it to be fun and engaging and want people to come in and engage with our guys in the store and help let us help you out with your adventures. >> they're not the only ones. sephora beauty lovers can take class, experiment with beauty products and digitally try on eyelashes and lipstick. >> finish it and all set. >> reporter: for golf fan, the pga tour superstore has gone virtual. letting customers test their swing and clubs with virtual golf course simulators. >> what looking for is to delight the customer. [ applause ] >> and there's a reason we're putting becky to work on the treadmill. even happening with sneakers. >> this is a perfect example of experiential retail. y